Our Team

Alison Willocks

Alison's approach to coaching is high impact and pragmatic, with a client centred style ensuring that optimum levels of support and challenge are present in the coaching relationship.

After a lengthy career in the defence sector, Alison moved into consultancy to follow a personal passion to support individuals teams and organisations achieve superior levels of performance in the ever-changing business world. She now does this in her work as a coach of individuals and teams across a range of business sectors.

Whilst in corporate life, most recently as HR Director within BAE Systems, Alison experienced and led significant change interventions driven out of mergers, restructuring, downsizing, process and technological developments. In doing this, she has acquired a deep understanding of the key levers for organisational effectiveness and, in particular, what can be done to minimise the adverse impact of change on individual, team and business performance. It is this practical operational experience blended with strong coaching skills that allows Alison to quickly assimilate the organisational contexts that individuals operate within - and to build productive coaching relationships which deliver performance benefits to both the individual and their organisation.

Alison has balanced her pragmatism and experience by actively pursuing an academic interest in coaching and is the Chair of the Coaching Steering Group at Lancaster University.